The growth of digital technologies has led to organisations having to adapt to rapid change in order to stay relevant. Just look at how artificial intelligence (AI) and personalisation has swept over digital in recent times.
The Arts and Cultural sector is no different and digital proofing should be at the forefront of every digital strategy in 2024. Whether that’s how to manage a large number of collections so users can navigate the site without it taking an age to load, or how to leverage ecommerce and what technology is right for you.