The feedback we got from this client was great, but now additional acclaim is coming our way. We have been shortlisted for ‘Best B2B Website Launch’ at the Ecommerce Awards 2023, and we are absolutely delighted!
Launchpad was created to further evolve the Dynamics 365 Business Central side of Bam Boom Cloud’s business, as well as enable a move to a Software-as-a-Service (Saas) model. Beyond promoting the offering Launchpad provides, a major goal for Bam Boom Cloud was for the the new website to have a really strong UX.
Un.titled therefore placed focus on brand and positioning, digital objectives and KPIs throughout the project. We achieved this by gaining a deeper understanding of the target audience through user research and data.
We established a discovery process that helped shape a content strategy for Launchpad. We also ran workshops with the Bam Boom Cloud team and covered everything from goals and objectives to user and persona analysis, ecommerce solutions discovery and content modelling.
With all this information to hand, our team created the visual designs and specification, before entering the production stage. The new Launchpad site then went live in January 2023.
Bam Boom Cloud now has a user-friendly website which makes it easy for users to sign up for subscription ecommerce with Launchpad, and has a truly stylish design.
We at Un.titled were not only delighted with how the project went, but also the results achieved. This includes a 281% increase in conversion rate, 675% increase in orders, 100% increase in return customers and 43% increase in average order value in Q2 of 2023 compared to Q1.
The award ceremony takes place at indigo at the 02 on 27th September 2023.
