We’ve helped launch the Play to the Crowd family of sites - Play to the Crowd, Theatre Royal Winchester, Hat Fair and Playmakers.
As an arts and education charity, Play to the Crowd provides an extensive, varied and proudly independent cultural offer for the whole of the Winchester and Hampshire region.
Following a full rebranding exercise, Play to the Crowd (PTTC) is now made up of the parent charity (PTTC itself) and three operational parts, all with new or refreshed visual identities: Theatre Royal Winchester, Hat Fair and Playmakers. Every year it puts on almost 1000 public performances, 500 participatory events, over 50 community group performances (all on a professional theatre stage) and adds £1m+ in additional positive economic impact for Winchester (beyond their own turnover as a charity).
It runs the much loved Theatre Royal, Hat Fair (Winchester’s annual free outdoor festival and the oldest continuously operating Outdoor Arts Festival in the country) and via Playmakers, runs a dynamic programme of community engagement and creative learning.
Built on Drupal with Spektrix ticketing integration, the technical solution drives four separate websites where each brand operates under a different domain and URL but in Drupal PTTC have one common user interface.
The project needed a creative and disciplined approach, delivering on ambitious requirements within fixed time and known budget constraints.