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Un.titled helps launch new NMC Recordings site on Shopify and Drupal 8

11/11/2020 - Ecommerce

NMC Recordings is a record label that works with British and Irish contemporary classical composers. The organisation is also a registered charity – something quite unusual for a record label.

This means the NMC team doesn’t just record and promote composers and artists, but also helps distribute the work of composers on other labels for the benefit of the wider music community.

NMC Recordings also carries out work in the education space, assisting the development of emerging talent with special resources for schools, and mentoring schemes for young composers.

This helps encourage and enable positive change in the music business by building a catalogue that reflects talent across modern Britain and Ireland, reaching as wide and diverse an audience as possible.

The old NMC site was aging, ran on Drupal 7, and had a built-in store facility. It didn't clearly address the many strands of work that NMC does and needed to be simplified.

Having consulted the Un.titled team, we suggested building a Shopify ecommerce store that would be managed by the NMC team and we would help support. This would run alongside a new Drupal 8 site.

The new site’s home page now has a custom signpost capability on the Drupal site. This means the NMC team can customise fields, enabling them to link through to their Shopify store and music products in a really seamless way.

Though this wasn’t technically an integration project, the site now actually feels really integrated. From a user perspective, thanks to theming and other cohesive elements, it’s a seamless jump from Drupal to Shopify and back again.

The project involved a number of integrated Shopify apps. These enable enhanced filtering and search options across the NMC site, as well a greater ability to customise product fields.

The move to Shopify has improved NMC’s product pages significantly. The team now has the ability to incorporate a number of content elements, including Apple Music player embeds.

Also, in the Drupal 8 website there is a new Discover section, where the NMC team can share the latest news, playlists and videos. They can also use this section to introduce new forms of content in the future, including podcasts or events as they expand their content production in the future.

You can check out the new NMC Recordings website here, and keep an eye out for a full case study down the line.