Moving with the times
Having previously used a website that was designed a number of years ago, the Axnoller team wanted a website that truly showcased the stunning experience Axnoller is able to offer.
A more immersive, engaging online destination that showcased the venue, houses and grounds to their fullest extent. This led the Axnoller team to carry our research and look at potential options for their own site.
“It was during this process that the Axnoller team came across a website designed by Un.titled,” explained Muhammad Vohra, Junior Developer at Un.titled. “This began the process that would see Axnoller and Un.titled work together to create a more engaging and dynamic website for Axnoller that was more in line with the standard set across the wedding hire industry.”
Working with the Axnoller team, Un.titled hosted a number of workshops, covering Axnoller’s commercial objectives, competitor research and analysis, content styles and target audience.
This process helped create an in-depth picture of the sector Axnoller operates in, as well as the user personas the site should cater for and the typical journey users would go on – both in terms of reaching and then using the website.
Un.titled’s UX design team was able to get a full oversight of Axnoller’s requirements, as well as trends within the wider industry and audience insights. All these elements helped shape and inform the design process.
The WordPress platform was identified as the most suitable for Axnoller, thanks to its flexibility, user-friendly CMS, extended functionality, mobile responsiveness and more.
A custom web design was then created, followed by a custom build from the Un.titled web development team.
The new website combines dynamic, eye-catching visual elements with practical usability. This includes a sticky navigation bar that helps visitors explore the various parts of the site and learn more about Axnoller’s offering.
Upon loading the new site, a visitor is immediately drawn to the drone footage of the venue. This is not only visually appealing and interesting, but also provides a sense of the scale, the layout and the beauty of the Axnoller property.
There is also gallery section that features full width images of the Axnoller venue. This provide maximum impact and showcases the vibe and feel of the venue to those considering using Axnoller for wedding venue hire or another event.
“Additionally, branding has been peppered across the site to enhance the distinctive brand identity,” adds Muhammad. “The contact tab at the top of the site encourages conversion, interaction and engagement between site visitors and the Axnoller team.”
A stunning site for a stunning venue
The new modern, engaging website for Axnoller helps to promote the company’s offering and inspire more people to book the venue for weddings and special occasions.
“We are absolutely delighted with our new website,” says Nadia Hassan of the Axnoller Events team. “It truly reflects our brand and showcases all the best aspects of our stunning venue. We thoroughly enjoyed working with the Un.titled team, as they were incredibly helpful and supportive. We highly recommend them.”
“We’re delighted with the end product,” say Muhammad. “I believe Axnoller now has the perfect online base to help them continue to deliver exceptional venue hire services moving forwards.”