The Challenge
The site was not fit-for-purpose - it was flat, not designed for mobile and difficult to manage
It didn’t tell the London Sinfonietta story adequately
It didn’t engage their audiences (virtually zero sign-up rate, low booking rate and no one had ever donated via the site)
London Sinfonietta was part way through a rebrand which needed to be carried through to their online properties. A number of separate websites needed to be pulled together into a single destination for all audiences across multiple platforms.
We were so excited to be moving forward so quickly and so successfully!
Amy Forshaw, Marketing Manager, London Sinfonietta
![Screenshot of old London Sinfonietta website](https://un.titled.com/app/uploads/2018/11/london-sinfonietta_the-challenge-300x160.png)
The Solution
We ran workshops to:
- Set digital and project aims so London Sinfonietta could measure success
- Ensure the site was user-focused by identifying detailed user personas
- Tease out a new, detailed sitemap and content requirements
- Start the process of developing detailed wireframes and new layouts
From these workshops we were able to:
- Create a new, fully responsive website design, perfectly matched to their new brand and extended to cover digital and online
- Build out the new site - in Drupal 8 - to the new sitemap and agreed detailed specification
- Bring content, structure and design together in well defined user journeys and clear calls-to-action
As part of the site development we:
- Delivered on-site training to the new website editorial team
- Supported them in loading content onto the new site
- Produced and shared supporting materials (e.g. bespoke content guide and training manual)
Services
Technologies
![Screenshot of London Sinfonietta website](https://un.titled.com/app/uploads/2018/11/london-sinfonietta_full-site.png)
The Results
The result was a single, fully responsive site that spoke to all audiences and which extended London Sinfonietta's new brand and reach.
![London Sinfonietta website on MacBook and smartphone](https://un.titled.com/app/uploads/2018/11/london-sinfonietta_grid-width-banner-480x480.png)
We're thrilled with the result of our web redesign with Un.titled – from initial scoping to the final result they have been really supportive, they've helped to deliver a website which we feel is emblematic of our brand and for our wide range of audiences, so easy to use
Rosie Haas, Marketing Manager, London Sinfonietta
![](https://un.titled.com/app/uploads/2018/11/london-sinfonietta_before-496x614.png)
![](https://un.titled.com/app/uploads/2018/11/london-sinfonietta_after-496x614.png)