The Culture Trust Luton
The Challenge
The Trust’s diverse offering provided challenges around the need to cater for a diverse audience with differing reasons for visiting the website. What’s more, the trust was operating with an outdated website and limited branding. A key aim was therefore enabling a coherent user experience throughout the site.
The site had to be made more navigable and the trust's various offerings made more ‘findable’. Additionally, a major rebranding was part of the project, as the organisation looked to make the transition from its previous name of ‘Luton Culture’ to ‘The Culture Trust Luton’.
The team at The Culture Trust Luton were brilliant to work with throughout the process. We’re delighted with the website and the seamless way audiences can now find what they want from this brilliant organisation.
Michael Kent, Head of Operations, Un.titled
The Solution
A key goal was to present a coherent user experience under this new brand. We therefore designed and developed a new website for The Culture Trust Luton built using Drupal CMS.
Developed in Drupal 8, editors can manage every element of the site across the entire The Culture Trust Luton offer and programme. This means core and supporting content, every venue and service, every menu and navigation, and every function of the site can be easily altered and managed. This covers structure, users, event importers and more.
We employed our usual UX process to gain a fuller understanding of what audience members would be looking for on the site. The project team also put time into audience analysis to better understand these needs. We also redefined our measurement model in line with the specific requirements of The Culture Trust Luton. Our design team worked to rebrand and relaunch the entire brand under The Culture Trust Luton name.
Services
The Un.titled team also implemented and integrated the Spektrix ticketing technology for the box office. This is now used to better manage events across the different venues throughout Luton.
Un.titled also built a simple Shopify store for The Culture Trust Luton, allowing people to buy gifts and items from across the range of The Culture Trust Luton venues. We also worked with the The Culture Trust Luton team to create email templates and helped guide their brand into this digital interface. Through our design and development work, The Culture Trust Luton now has a navigable and informative online home to showcase the full range of offerings available.
Technologies
Working with Un.titled was a pleasure. The scoping process for the site gave us a unique insight into who our customers are and the journey they take when visiting our site, which was fundamental to the final build. Our website now reflects more effectively who we are and what we do. In the first 6 months since the launch, we have seen our engagement levels rise significantly.
Guy Smith, Director of Business Performance, The Culture Trust Luton
