The Trust’s diverse offering provided challenges around the need to cater for a diverse audience with differing reasons for visiting the website. What’s more, the trust was operating with an outdated website and limited branding. A key aim was therefore enabling a coherent user experience throughout the site.
The site had to be made more navigable and the trust's various offerings made more ‘findable’. Additionally, a major rebranding was part of the project, as the organisation looked to make the transition from its previous name of ‘Luton Culture’ to ‘The Culture Trust Luton’.
The team at The Culture Trust Luton were brilliant to work with throughout the process. We’re delighted with the website and the seamless way audiences can now find what they want from this brilliant organisation.Michael Kent, Head of Operations, Un.titled
Working with Un.titled was a pleasure. The scoping process for the site gave us a unique insight into who our customers are and the journey they take when visiting our site, which was fundamental to the final build. Our website now reflects more effectively who we are and what we do. In the first 6 months since the launch, we have seen our engagement levels rise significantly.Guy Smith, Director of Business Performance, The Culture Trust Luton