Hype

Powerful Shopify Plus Ecommerce Store

Established in 2011, HYPE began as a self-funded project, essentially designing printed t-shirts. It is now one of the UK’s most recognisable brands with a complete range covering menswear, womenswear and kidswear and including a lot more than just t-shirts and backpacks.

Housed in Leicester, the heart of the Midlands, HYPE now have flagship stores in London and Taiwan and are stocked in a huge number of stores worldwide.

Fashion model wearing Hype clothing, holding tennis racket

Shopify Plus

Together with Hype, we chose Shopify Plus for a number of reasons:

To support their global growth plans
Deal with peak demand issues (e.g. Black Friday)
Simplify the management and workflow of their ecommerce platform
Tackle the total cost of ownership

Complex integration

As part of development of the site, Hype had a number of extensions and complex integration as part of the project. Multi store was initially an issue, solved as the platform has evolved.

Visit the new Shopify Plus website for Hype.

Services

UX
Development

Technology

Shopify Plus
Amazon Pay
Klarna Checkout

Hype approached Un.titled to review their ecommerce platform. Having considered Magento Commerce, Shopware and Shopify, the company opted for Shopify Plus, with the platform's credentials around managing huge demand being exactly what Hype needed. By rolling out Shopify Plus in time for peak seasonal trading in collaboration with Un.titled, Hype were able to build a platform on which to rapidly expand their ecommerce store.
Rob Williams, CEO of Williams Commerce and Un.titled