Un.titled launch new ticketing system for Whitechapel Gallery
30/10/2024 - UX Design
The gallery’s previous ticketing system had limited usability, poor UX and didn’t feature the Whitechapel Gallery branding.
The Whitechapel Gallery team needed a ticketing system that provided better UX on event pages, offered improvements to event labelling and ticket availability, and delivered a more seamless user journey throughout the purchase pathway.
To reach these goals, the team reached out for the support of our team. We began with an onboarding review as we do with all new clients. This looks at the site’s UX and overall functionality which enables us to highlight issues and areas where improvements can be made.
The previous system took users looking to book tickets to an external site and so, we integrated Spektrix as a new ticketing system to deliver an enhanced user experience. The entire purchasing journey now takes place within the Whitechapel Gallery website, with their branding and styling present throughout the purchasing pathway.
Through the use of Spektrix iframes, we have also enabled a single-basket experience. This allows users to make donations, sign up for memberships and purchase gift vouchers all through the same basket, without leaving the main website.
Additionally, we created a calendar modal to enhance the UX for customers looking to purchase tickets for specific events or exhibitions.
The Whitechapel Gallery hosts performances as part of these events and exhibitions. Through the calendar view, site visitors can view when these performances are happening and book tickets accordingly.
Our work has enhanced the user experience significantly, while also improving processes for the Whitechapel Gallery team by providing them with greater levels of control around ticket availability statuses. This in turn can help them to drive bookings more effectively.
Felix Jokonya, Project manager at Un.titled
We are delighted to have completed this work with Whitechapel Gallery. Moving forward, there is the potential to add further Spektrix web components and iframes to more pages.
This will help support purchase completion by delivering even more flexibility to the gallery team when managing memberships, donations and gift vouchers.
Find the right ticketing solution for your organisation
Having the right ticketing solution in place can make a significant difference to your website’s user experience, accessibility and revenue.
Our team has worked with dozens of arts & culture organisations and has extensive knowledge of ticketing solutions.
We can present different solutions, highlight how these align with your goals and help you implement them to drive results. Get in touch today.
