We successfully stabilised The British Museum Shop site and remove security risks, before collaboratively crafting a digital roadmap that has brought about a host of benefits for the client.
Our work has helped The British Museum Shop achieve year-on-year improvements to their ecommerce conversion rate, with an 80% increase achieved between 2019 and 2022.
As with all our clients, we made a point of spending time with their team on-site in order to really get to know their business.
Prioritisation has been key to the project’s success, as it would have not been possible to do everything at once. Both teams worked together to decide on the order to approach the development required and make strong business cases for what tasks were scheduled and in what order.
Another factor has been managing budgets wisely and delivering value for money. Every venue with a high dependency on visitors has had to weather the storm of Covid and The British Museum was no exception. With this in mind, our team made a point of getting as much value from the work as possible for The British Museum.
An additional challenge within this project was around taking over the online shop from another agency. This meant we had to work in collaboration with this agency for a period, and needed to show tact and diplomacy while also being supportive during the handover.
Providing a strong support desk that can spring into action when they had an issue was also important. When an issue did arise from the instability, we jumped on things quickly to minimise any impact.
Finally, ensuring we always looped back to their objectives and key performance indicators has also been key. When decisions around priorities and budget come into play, it is important to make those decisions based on success criteria rather than more subjective measures or opinions. This is something we placed front and centre throughout the project.