Gresham College wanted to revamp its website so that more people could access their superb selection of content housed in the college’s lecture database.
This connection was something that they had been struggling to do for some time, knowing as they did that there was a large segment of their potential audience who were keen to expand their knowledge but missing out on this vast free library of lectures and information.
Gresham College is an institution that offers so much great free content to the public. The college’s website however wasn’t making it easy for people to discover the full offering from the college.Amanda Matthews, Project Manager, Un.titled
Gresham College engaged Un.titled to help remake their website from the ground up, with certain key goals front and center. One of these goals was to raise Gresham College’s profile in order to enable more people to view the content on offer, which in turn would make it easier for the college to ‘package, present and promote’ what is available.
Another critical goal was to increase audience engagement, looking to convert more people who may watch one video into repeat viewers and channel subscribers. Other objectives included generating more income from donations and sponsorships, and to make the site easier to develop, update and manage for the Gresham team. To achieve these aims, the decision was taken to replatform the Gresham site from WordPress to Drupal 9.
We have worked hard to not only revitalise the site from a UX and design perspective, but also provide easier access to lectures that can have a real impact on viewers. We are delighted with the result. Within the first week, people were already finding older content more easily, and the viewer numbers for these pages have risen significantly. I believe we have gone above and beyond the client’s expectations thanks to the heightened discoverability we have brought to the site.Amanda Matthews, Project Manager, Un.titled