We redeveloped the Sir John Soane's Museum website from the ground up: the existing site was confusing, completely broken on mobile and difficult for staff to manage on the back end.
Looking at the data proved these assertions: the museum’s own analytics showed that visitors struggled to find information, and the demand for a fully-responsive mobile experience weren’t being met. We didn't need numbers to understand the frustration site editors experienced just trying to update content.
Our website is a key part of our larger digital transformation and the site Un.titled have designed and built for us has gone a long way towards exceeding our online objectives. We have a website that is responsive, easy to navigate, beautifully designed and crucially, achieving results.Toby Voss, Digital Transformation Manager, Sir John Soane's Museum
As part of the website redevelopment project, we:
- Worked closely with the museum to understand their mission, their ambition and their target audiences
- Used audience and visitor data to help define a new, more user-focused sitemap
- Created a new, more contemporary design with much clearer calls-to-action
- Built the backend tools with editorial tasks in mind
The result was an audience-focused website harmonising content and structure, with much improved call-to-action implementation and a powerful suite of editorial tools. The museum website has since seen increased traffic and improved engagement figures exceeding expectation.
Un.titled have helped us through the journey using their understanding of the museum and heritage sector as well as their technical skills and experience and are now a trusted partner helping us to continue to develop our online user offering.Xanthe Arvanitakis, MD of Soane Museum Enterprises