Print on Demand: A Game-Changer for Arts & Culture Organisations
14/04/2025 - Insights
For artists, this means getting their work on sale without the upfront cost of a print run; for organisations, it enables you to offer a diverse range of products without maintaining physical stock. Each product is produced individually, tailored precisely to the customer’s requirements. This model not only reduces costs and minimises waste but also removes the risk of unsold inventory.
In the arts and culture sector, selling prints—whether classical artworks, book covers, advertising prints, or photographs—represents a key opportunity. We’ve seen this in action with clients such as the National Gallery and the British Museum, who successfully sell their artworks through our integration with King & McGaw.
Similarly, our work with ArtUK, utilising Heritage Digital as a print provider, highlights how print on demand can effectively expand your digital revenue streams.
See the British Museum Print on Demand in action here
At Un.titled, our extensive experience working with arts and culture organisations gives us a unique insight into unlocking opportunities like print on demand. We know exactly how to help your business tap into the growing demand for personalised, tailored products—driving lucrative new revenue streams, engaging your audiences, and keeping you ahead of the curve.
Why is Print on Demand such a popular solution?
For galleries or cultural venues showcasing famous artworks, customers are naturally drawn to items featuring these iconic pieces. While stocking postcards or smaller items is relatively straightforward, managing full-size reproductions, such as paintings or large prints, can be a logistical nightmare. Print on demand removes that burden—producing each item only when it’s ordered, so you never have to worry about excess inventory.
Moreover, today's buyers are looking for art that fits perfectly into their homes. Print on demand allows customers to search by theme or colour, helping them find the ideal piece that complements their space. With a single artwork potentially available in 200 or more variants (across different sizes, frames, and finishes), it's simply impractical to keep them all in stock.
Smart visualisation tools can even show the artwork at scale in a room, adjusting dynamically as the customer selects different options.
Check out how the National Gallery offers Vincent Van Gogh Prints on a variety of materials.
Not only does this approach help improve operational efficiency, but it also opens opportunities for cross-selling. When prints attract customers to your online shop, you can promote additional related products—all from one storefront, ultimately increasing your average order value.
This combination of flexibility, efficiency, and enhanced customer experience makes print on demand a truly popular and lucrative solution for the arts and culture sector.
How can we help you offer Print on Demand online?
At Un.titled, our deep expertise in arts and culture digital experiences means we’re with you every step of the way—from initial discovery to a fully implemented print on demand solution. We work closely with you to assess your product assortment and identify which artworks and prints are most likely to resonate with your audience.
We then help you set up and configure these products on your ecommerce platform and back-office ERP systems, reducing management complexity and ensuring smooth operations.
Our team designs and builds custom solutions that guide your customers through a tailored shopping journey, with intuitive filtering options that help them find the perfect piece of art.
And with our proven track record of integrating with trusted PoD providers like King & McGaw and Heritage Digital, we ensure that the fulfilment process is effective and seamless.
Print on demand not only opens up new revenue streams, but it also democratises art ownership—ensuring that while a Van Gogh original might be out of reach, everyone can own a beautiful print that reminds them of a cherished exhibition, holiday, or experience. With our support, your organisation can harness this innovative model to drive growth and engage audiences in a truly meaningful way.
Top tips for Print on Demand success
Curate Your Product Range: Start with a selection that truly resonates with your audience while reflecting your institution’s identity.
Ensure Smooth Data Flow: Having your data ‘house in order’ is essential for managing orders, inventory, and customer details. This simplifies integration with your chosen PoD provider.
Enhance Visualisation: Invest in tools that let customers see how a print will look in real life, boosting confidence and conversion rates.
Choose a Reliable PoD Partner: A dependable partner guarantees consistent print quality and timely fulfilment, so your customers always receive a premium product.
Plan Your Pricing Strategy: Develop an affordable pricing model that covers the costs of customisation and production while remaining attractive to your audience.
Think beyond prints. Ensuring your online storefront has the technology in place to efficiently cross-sell complementary products can increase your average order values.
Handle Legal and Copyright Matters: Ensure that you have the proper rights to reproduce the artworks and that all intellectual property issues are managed correctly.
Use Tracking and Analytics: Monitor customer behaviour, sales trends, and product performance so you can continually refine your offering.
We hope this blog has shown you the exciting potential of a Print on Demand offering. Not only can it unlock new revenue streams, but it also deepens your connection with existing customers while attracting fresh audiences.
Say [email protected] today to explore how we can help you launch a Print on Demand service that transforms your online sales.
