London Sinfonietta
The Challenge
The site was not fit-for-purpose - it was flat, not designed for mobile and difficult to manage
It didn’t tell the London Sinfonietta story adequately
It didn’t engage their audiences (virtually zero sign-up rate, low booking rate and no one had ever donated via the site)
London Sinfonietta was part way through a rebrand which needed to be carried through to their online properties. A number of separate websites needed to be pulled together into a single destination for all audiences across multiple platforms.
We were so excited to be moving forward so quickly and so successfully!
Amy Forshaw, Marketing Manager, London Sinfonietta
The Solution
We ran workshops to:
- Set digital and project aims so London Sinfonietta could measure success
- Ensure the site was user-focused by identifying detailed user personas
- Tease out a new, detailed sitemap and content requirements
- Start the process of developing detailed wireframes and new layouts
From these workshops we were able to:
- Create a new, fully responsive website design, perfectly matched to their new brand and extended to cover digital and online
- Build out the new site - in Drupal 8 - to the new sitemap and agreed detailed specification
- Bring content, structure and design together in well defined user journeys and clear calls-to-action
As part of the site development we:
- Delivered on-site training to the new website editorial team
- Supported them in loading content onto the new site
- Produced and shared supporting materials (e.g. bespoke content guide and training manual)
Services
Technologies
The Results
The result was a single, fully responsive site that spoke to all audiences and which extended London Sinfonietta's new brand and reach.
We're thrilled with the result of our web redesign with Un.titled – from initial scoping to the final result they have been really supportive, they've helped to deliver a website which we feel is emblematic of our brand and for our wide range of audiences, so easy to use
Rosie Haas, Marketing Manager, London Sinfonietta
