The Ri has an online audience of 1.2m website visitors, 600k YouTube followers, 100k subscribers and 4.5k members. With an ambition to inspire everyone to think more deeply about science and its place in our lives, the organisation approached Un.titled with a new five-year strategy to expand its reach both…
The Ri needed to update their digital strategy in line with this new five-year strategy and were looking to redevelop their website from the ground up.
They wanted to increase the public’s awareness of The Ri, inspire the range of target audiences to develop a lifelong journey with science, and grow The Ri’s financial capacity to support their core mission.Amanda Matthews, Project Manager, Un.titled
In the first year since launch, the main corporate site has seen some positive results. New users were up by 25%, and sessions increased by 18%. What’s more, page views were up by 13% and the site’s bounce rate reduced by 42%.
Additionally, in its first year, the new Venue Hire site has seen a tripling of enquiries versus when it was embedded within the main corporate site.