From the start, the Un.titled team understood the unique set of challenges that faced us and were entirely sensitive and responsive to those issues.

Holly McGrane, Marketing Manager, RWA

What some of our clients say

0% 26% uptick in YoY sales

We spent a long time writing a brief on what our website wanted to deliver. Brian and Michael were head and shoulders above in terms of understanding the needs we laid out. The Un.titled team continuously came back to those needs throughout the process.

Zoe Steel,
Director of Marketing and Communications, JW3

As a group, we greatly enjoyed the creative process brought to the project by Nick and the Un.titled team. They challenged us to think differently about how customers see us, and the result has been a website that has received a positive response for new and regular users alike!

Phil Jackson,
Theatre Manager, The Minack Theatre

Want to find out more?

We carry out testing at various points across our process. This helps provide further input to validate decisions made during this process. What kind of things do we test? The Un.titled team looks to cover as many bases as possible, in line with client requirements and goals.


The discovery stage affords the opportunity to conduct sitemap structure testing for example, and A/B testing on layouts or design elements. Additionally, layout testing based on user needs and project timings can be conducted, and we run layout sessions where we ask all participants to sketch the same page and see what they all come back with to discuss. We also have the chance to evaluate sitemaps and taxonomies, and generally decide the best route forward.


Where time and budget allow, we also carry out wireframing testing. We engage with users and run multiple wireframe prototypes past them to help validate the sitemap and the site’s general structure, as well as key user journeys and calls-to-action. This is done with an unbiased script to gauge honest answers and insights. We will typically present three prototypes to a user, and ask them the same questions for each prototype.


We also offer design testing. Once the design of a website is complete, we can test it with users to get a clearer idea of its strengths and weaknesses, running a variety of possible tests to see which is most relevant to the project. For example, the ‘five second test’. This helps us see whether people can find things quickly on the site. Having existing users for this test is a good idea, as we want to gain a sense of continuation from the old site. So, while a new design should enhance a site visually, it shouldn’t necessarily be a case of reinventing the wheel. We also sometimes use the first click test method, where we ask users ‘can you find XXXX’ or ‘can you find out more about XXXX’ and observe their behaviour and feedback. This feedback can then inform the approach we take when it comes to factors like page structure, hierarchy, visual design, navigation, content and any other relevant element. This ultimately gives us a better chance of creating the kind of website users are really going to engage with. This kind of testing also affords the opportunity for users to offer feedback on the design in general, and specifically elements such as colour selections, font and text sizes, and anything else that catches the eye. As mentioned, we also conduct A/B testing, which sees us offer two variants of the same element on a website and see how users interact with each. This helps establish the best approach across said elements.

Heatmaps and User Behaviour 

Another version of testing we do where possible is using heatmap technology like Hotjar. This can help us understand how users interact with a site having just landed on it, after a certain amount of time on a page, or just before they exit the site. This helps our team gain a deeper understanding of user habits and where changes and improvements can be made to enable longer sessions.


Once a site is live, we can also conduct post go-live testing. The key benefit here is that we have live data we can review to see if things are working or not. This type of testing affords the chance to see whether customers are struggling with certain parts of the site, or not finding their way to important areas. These problems could be design-related, so allow our team to correct such things and allow your site to operate and be used as you want it to.

Features include

Journey mapping

Decisionmaking happens both on- and off-site: not every visitor to an ecommerce website is ready to buy something, for example. By mapping out likely user journeys, we can help you to optimise pre-sale conversion points at different stages in order to increase the likelihood of a purchase.

Website UX audit

To help increase your conversion rates, improve your search rankings and enhance your users’ experience, we can undertake a comprehensive audit of your website and highlight areas that can be improved.


Our experienced team of marketers are on hand to research your sector, evaluate your competitors and highlight notable business trends. They will create a clear marketing strategy for you and your organisation—based on actual business goals, not a random mess of metrics—so that your targets are not only achieved but surpassed.

User Personas

Personas are descriptions of typical visitors to your website. They help to define your understanding of the way people will use your site and how it will need to be structured to meet their needs. We test sites from the perspective of each persona and identify hurdles and difficulties specific to these segments.

Frequently asked questions

What’s the secret to strong UX design?

It's about finding the right combination of effectiveness and simplicity. We want to help users reach their goals in as few steps as possible while at the same time offering powerful reminders to the whole of your offer.

Why does UX matter?

The user experience is not just about what someone does while they're on your site, but about the feeling they get from interacting with you. Are you sending the right trust signals? Potential clients need to feel that they can trust you and your expertise, and stress-testing UX helps capture—and takes a step towards solving—all of the potential pain points along the way.

What kind of thing does UX design testing look at?

We're looking to identify any hiccups or headaches that a user may encounter when using your website. The fewer there are, the better the user experience.

What is a conversion rate?

Conversion rate is the percentage of the audience for a sales-based website who make the leap from visitor to paying customer. There are many factors that affect this, from design and copy to selection and price, and identifying and removing these barriers to conversion is a key part of strong UX design.