Like a brand-new gallery space, this new website will let visitors immerse themselves in the beauty and history of Edinburgh, no matter where they are in the world. The new website will expose our venues and events to new audiences, and provide a space for people to learn about EdinburghCouncillor Donald Wilson, Culture and Communities Convener, Museums and Galleries Edinburgh
What some of our clients say
Un.titled have helped us through the journey using their understanding of the museum and heritage sector as well as their technical skills and experience and are now a trusted partner helping us to continue to develop our online user offering.Xanthe Arvanitakis, MD of Soane Museum Enterprises
The end result totally satisfies what we wanted for the site and is testament to how well Un.titled understood our audience’s needs and motivations.Holly McGrane, Marketing Manager
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We admit there are a fair few acronyms floating about on this page, so it is probably a good idea to clarify exactly what we’re talking about.
Collection systems provide a clear picture of the contents of a physical collection and make the overall collection easier to interact with. This means physical elements like books, records, logs and maps get a digital reference that can be shared with people outside of the organisation. This in turn can help allow for enhanced access to the deeper, more obscure parts of a collection, making it easier to surface and share easily overlooked information.
We see collection systems used by many of the historical and heritage-based organisations we work with. They help manage their impressive physical archives and the information they can make available. These organisations also use such systems to help bring collections to new audiences, while still serving their more experienced visitors.
Similarly, DAMs (digital asset management) are systems that allow you to easily manage assets, but these are primarily for digital-first items like videos, images, audio files and other data. This is a great option for organisations such as museums and archives with diverse digital collections, helping to maintain these diverse collections while also providing powerful ways to promote materials to a wider audience.
CRMs — short for customer relationship management — are designed to develop and maintain a positive connection with those interested in your brand, company or organisation. They allow you to keep track of the different types of audiences, both in-person and digital-only, and often offer combined ticketing or other ecommerce tools which can help grow your income while keeping tabs on present and possible revenue streams. With their advanced reporting and segmentation tools, CRMs allow for a deeper understanding and heightened awareness of customer requirements, pushing you to continuously meet expectations in a positive way.
Investing in these systems and integrating them with your organisation’s website is a powerful way to do more with what you have. From providing access to heretofore unseen archival footage and records to simply managing your data in more creative and practical ways, these tools are proven to help you stay on top of your assets.