The Un.titled team have perfectly complimented ours and they very much feel like part of the YV family. Their openness, attention to detail and pragmatic approach has been integral to our collaborations and we look forward to continuing to work with them in the future.
Stacy Coyne, Director of Marketing & Press, Young Vic
What some of our clients say
As a group, we greatly enjoyed the creative process brought to the project by Nick and the Un.titled team. They challenged us to think differently about how customers see us, and the result has been a website that has received a positive response for new and regular users alike!
Phil Jackson, Theatre Manager, The Minack Theatre
The end result totally satisfies what we wanted for the site and is testament to how well Un.titled understood our audience’s needs and motivations.
Holly McGrane, Marketing Manager
Want to find out more?
We can help you create the optimal email marketing strategy for your business. It takes creativity and knowledge to create emails that drive engagement and effectively encourage your customers to heed your calls to action. A strong email marketing strategy can build a greater sense of customer loyalty and trust towards your brand.
Businesses that treat email marketing as an afterthought and see it as just promoting deals and discounts are likely to suffer in the long-term, as their links with their customers will be weaker as a result. Instead we can help you, by introducing new segments into your email marketing strategy by A/B testing our suggestions to ensure you're getting the best engagement and results from your data.
Showing your customers that you care helps create a positive, relatable and trustworthy image of your brand. It is also important you have the right tone of voice in your emails, as you don’t want to come across as coldly trying to sell your products. You want to be a company that just wants what is best for its customers, and come across as such. Building customer flows can help with this as this will allow you to nurture your customers along the funnel and contact them using relevant trigger points.
Email marketing offers maximum benefits for a minimal cost and can assist in transforming your business into something that customers can identify with. The Un.titled team is in the perfect position to help you obtain this. We have experience in creating email marketing strategies for companies across a variety of industries, ensuring you are in good hands no matter what type of product or service you sell.
Whether you are just starting out, or if you already have an email marketing strategy that you think needs refining, Un.titled can help.
Features include
Strategy
We work hard to understand your business objectives and your target audience. We will look at their habits and preferences to make your email marketing campaigns a targeted and specific part of your digital strategy. We can monitor your results and give you recommendations to make sure you achieve the best possible results.
Database management
We can set up your email list and mailing platform. We only work with opt-in lists of contacts that have given you permission to email them. We can segment your lists to create really relevant emails and help you to regularly maintain and refresh your database.
Campaign management
We can run your email campaigns from beginning to end, whether you want a short-term campaign or a regular weekly or monthly email. We can support your objectives and use email marketing to drive regular traffic to your website and generate sales.
Design
We create impactful designs for your email campaigns that will work beautifully with your brand. You can use them as templates or we can create your emails for you.
Frequently asked questions
How do I start my mailing list?
The best way to start is to create a compelling offer or valuable content that people can receive in exchange for their email address. It’s important to be clear that they will be ‘opting in’ to receive information from you in the future.
Should I buy an email list?
You will still need to confirm that contacts on a bought list agree you can send them information in future, so this can be an expensive way to start your list.
Should I send an email newsletter?
It depends on your business. A newsletter could be a useful part of your overall email strategy if you have plenty of new information to share. You will probably also want to send specific and highly relevant information to different people on your list.
How often should I send marketing emails?
The best way to find out how often people would like to hear from you is to test different frequencies.
Are click-through rates important?
The number of people opening your email is one measurement – that’s the open rate. The click-though rate or CTR tells you that they have used a link in your email to go through to your landing page. This is a good indication that they have engaged with your content and want to know more.
