Like a brand-new gallery space, this new website will let visitors immerse themselves in the beauty and history of Edinburgh, no matter where they are in the world. The new website will expose our venues and events to new audiences, and provide a space for people to learn about Edinburgh
Councillor Donald Wilson, Culture and Communities Convener, Museums and Galleries Edinburgh
What some of our clients say
We spent a long time writing a brief on what our website wanted to deliver. Brian and Michael were head and shoulders above in terms of understanding the needs we laid out. The Un.titled team continuously came back to those needs throughout the process.
Zoe Steel, Director of Marketing and Communications, JW3
Un.titled have been hugely instrumental in designing and implementing a website that achieves everything we set out to do. Since launching the new website, online sales have gone from around 45% (where they'd been languishing for a long while) to 65% of overall sales. As a charity, our main objective was to encourage donations; in the first six months of 2018/19 we raised more online than in the whole of 2017/18. The site is simple to edit and Un.titled are responsive to tech support issues when they crop up. We have had universally excellent feedback on the look and ease of use of our website and it's really given The Queen's Hall's presence in the marketplace. That all this was also achieved in eleven weeks from appointment to launch is quite incredible.
Emma Mortimore, Marketing Manager, The Queen's Hall
Want to find out more?
Having a strong social media presence is vital for any business that wants to succeed and see substantial growth. At Un.titled, our social media marketing experts will provide you with specialist guidance on how you can raise brand awareness across multiple platforms and increase your customer base and loyalty.
We can help you craft messaging that resonates with users and ensures the content being published on your social media pages is both relevant and relatable.
Establishing your company on platforms such as LinkedIn, Facebook, Twitter and Instagram is an important way to reach out to existing and potential customers. It allows your business to initiate and take part in conversations with consumers, fostering a greater level of engagement and making you more responsive to customer needs and desires.
Adopting social media marketing should be a key aspect of your overall marketing strategy. It’s also important to stay up to date with the latest social media trends to keep ahead of your competition.
The social media marketing team at Un.titled can help you populate your social media pages with creative, relevant and engaging content to help your business stand out from the crowd. They can assist in boosting brand exposure, bring more traffic and sales or leads to your website, drive engagement with your content, and help spread the word about what you do. We can develop a tailored social media marketing strategy based on your brand’s goals and the budget available, combining organic and paid social tactics to help you succeed.
Social media marketing provides your company with an unparalleled level of access to your existing and potential customers. Start working with Un.titled today so that your brand can gain the awareness and reach it deserves.
Features include
Strategy and planning
We will complete a social media audit for your business and work with you to find the best channels to meet your needs. We will develop a bespoke strategy for you and make sure it’s fully integrated with your overall digital strategy, marketing, promotions and PR activity. We’ll create monthly social media content plans and can manage your regular posts for you.
Brand building
Social media platforms are a really cost-effective way to share your brand values with your audiences around the world. We will help you to gain social media recognition and monitor who’s talking about you and your competitors. We’ll also help you to find important influencers and potential brand ambassadors to spread the word.
Creative
Our highly creative team will produce outstanding designs based on best-practice social media principles. We’ll make sure that you really stand out on your social media channels of choice. We can also design and deliver imaginative social media campaigns and competitions to meet your business objectives.
Training
We can provide training to get your staff up to speed with the fast-moving world of social media. Customers looking for a quick response are using social media as a customer service channel. We can show your team how to respond efficiently to demonstrate how much you value customer feedback.
Frequently asked questions
What is social media marketing?
You can use social media platforms like Facebook, Twitter, Instagram and LinkedIn to build your online brand and encourage people to visit your website.
Why do I need social media marketing?
Social media marketing (SMM) can play an important role in your overall marketing strategy by providing access to your potential customers in their preferred online environment.
What content should I post?
Direct selling on social media platforms is not ideal, so focus on material that will be relevant, useful and entertaining for your target audience.
How do I get people involved and engaged?
Asking questions, sharing expert information, competitions and live chats are all good ways to give your social media presence a boost.
How often should I post on social media?
The frequency of your posts and their style will vary depending on the social media platforms you are using. It can range from a short post on Twitter up to three times a day to twice a week on your blog. For some platforms like Pinterest and Instagram multiple posts are popular while engagement of Facebook is likely to fall if you post more than twice a day.
Can I measure the return on my investment in SMM?
The number of reshares, likes, comments, and clicks are good indicators of engagement. You can also measure click through rates from your social media platforms to your website. Analytics will tell you whether these visitors have made a purchase or subscribed to a list.
