The work that was undertaken at the beginning of the process allowed us to share our concerns and dreams for the site, but also forced us to ask some important questions of ourselves.
Holly McGrane, Marketing Manager, RWA
What some of our clients say
We're thrilled with the result of our web redesign with Un.titled – from initial scoping to the final result they have been really supportive, they've helped to deliver a website which we feel is emblematic of our brand and for our wide range of audiences, so easy to use
Rosie Haas, Marketing Manager, London Sinfonietta
The Directors Program and the Genesis Network is a complex online platform for over 1,500 artists and Un.titled took the time to really engage with the needs of the Young Vic and the artists we support. They provided vital advice, support and solutions.
Sue Emmas, Associate Artistic Director, Young Vic
Want to find out more?
Un.titled helped us realise our digital vision for Film Hub Midlands at the highest standard, enabling us to connect with our audiences in a meaningful way. We learnt so much through the first discovery phase - on our audience, our brand and our aspirations.
Andy Rae, Development and Communications Coordinator, Film Hub Midlands
There’s no point in working towards what we think you might want. We want to deliver exactly what your users need. To achieve this, we work closely with our clients throughout a project. This is key to success, and is the cornerstone of our wider UX discovery process.
Workshops give us the opportunity to build on the work we do in the data discovery phase directly with the client. Taken from sources such as Google Analytics and Audience Segmentation analysis, this data informs our conversation. It helps provides tangible answers to questions around how users navigate sites, what’s working and what’s not, and what might be worth adding to the mix.
The workshop element of our UX discovery process therefore tends to bring about some pretty big benefits. We take a data-led and user-first approach, giving the greatest chance for overall success.
Our UX discovery workshops afford the opportunity to meet with our customers and to examine and explore your users' needs and behaviours. We can identify where we want to be and how we want to get there. The conversations that take place during the workshop phase directly inform later stages of the UX discovery process, including the wireframing phase.
We offer more than just a service – we offer true collaboration. We have carried out workshops with clients across many sectors, and every project presents challenges and obstacles. But by collaborating and identifying shared goals, we give ourselves and our clients the best chance of achieving that desired end goal.
We have also worked with enough clients to identify potential issues ahead of time. Sometimes, people can lean towards what we call ‘kitchen sink websites’ – you chuck everything onto the site and hope for the best. But users aren’t usually going to like that.
What our team of experts does is bring years of knowledge and insight around the field of user experience. We discuss how best to reach audiences and deliver on UX objectives. So while the temptation to chuck as many bells and whistles into the mix as possible may be there, the workshops allow us to explain where true excellence lies when delivering websites to users.
Additionally and very importantly, the workshops enable a sense of ownership for the client. Any suggestions and contributions at this stage help to shape the path that is taken. When things are complete, the client can view the website as very much theirs, and know they have contributed to a successful project.
All in all, workshops deliver consensus. They afford the opportunity to get the right people together to create a plan that sees boxes being ticked left, right and centre. We often get great feedback about our workshops – both just after they take place and further down the line.
The value of the workshop phase is sometimes only truly appreciated when a great website is delivered, but having that initial conversation about what to do and how to do it can make that end result immensely better.
Features include
Brand identity
We work with clients to get a feel for their company and ensure that our work reflects their ethos and aims.
Goal identification
During the workshop phase, we outline the key objectives before pinning down the exact goals that want to be accomplished. Here we identify strategies with clients that can help us to feasibly reach these goals.
Key performance indicators
This is where we agree on what factors can be measured to identify how effective these strategies are proving. Depending on the goal, the key performance indicators give tangible evidence of how effective our efforts are being.
Segmentation
Later in the process, as we are charting specific indicators of our success, we can compare and contrast what are proving effective and what isn’t. This can help us work with the customer to better formalise our strategies.
Frequently asked questions
How do our workshops work?
We look to get all the important players from both Un.titled and our clients into the same room. This encourages discussion and conversation and allows the collective creative juices to start flowing.
How do workshops link with UX design?
It’s all about getting a sense of why the client has come to us. By engaging with clients in a workshop environment, we can gauge what the right course of action is.
What does metric charting bring?
Our workshop process and all our work with clients is ultimately about gaining the insights that then help inform ongoing development. This can help inform online offers for companies.
Why should clients go down the workshop route?
Our workshops help open up the lines of communication and allow us to add a human element to our work. You can get to know us, we can get to know you, and we can collaborate to reach a successful end goal.
