CAS came to Un.titled part way through an extensive research and cataloguing project, in which they were recording their entire history of acquisition, gifts, bequests and special projects since 1910.
The organisation asked Un.titled to undertake a UX evaluation project and deliver insights that would help CAS better understand the approach to take when creating an accessible online catalogue of artworks.
This was a super project and an important one. The CAS catalogue and collection plots the entire history of acquisition, gifts, bequests and special projects since 1910, covering some 12,000+ art works and associated artists, that are now held by more than 70 museums across the UK.Brian Healy, Head of Agency, Un.titled
By conducting this in-depth research, a series of insights and observations were achieved.
We established that the online catalogue must raise awareness, present rich content and facilitate search in support of audience needs — whether that be curatorial access, supporting fundraising or for academic research.
We helped define the key target audience groups most relevant to the CAS online catalogue, and developed digital personas representing them. These audience groups were specifically: academics, art professionals, CAS employees, stakeholders and museums. Our digital personas covered academics, art professionals, donors/patrons, interested members of the public, internal CAS employees, and museum members.